Investment Philosophy 2018-01-03T17:15:04+00:00

Investment Philosophy

It has been proven that overall the stock market is very efficient.  There are some investments that will outperform the market over a short time frame, but trying to pick these winners year over year is a near impossible task.

Instead we focus on what we can control (savings, risk and costs) instead of what we can’t (performance).  This means we figure out the savings and risk needed to help you reach your goals all while minimizing your investment costs.

We do this primarily through the use of index funds, ETFs and low cost mutual funds.

We believe investment costs should be transparent, so you can know how much you are paying.  No hidden commissions or sales fees – just total transparency.

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